VISION STATEMENT

Through a process of Co-Ordination, Communication and both Forward & Backward integration of resources and opportunities, LGW is set to make the most effective contribution to National Economy by following the quality, innovative and creative policies with perspective to distinctive identity of a Premier Trading House in India.

MISSION STATEMENT

The Company's mission is to lead everyone in growth's path & help improve the quality of life of the members, staff members and the overall society through a sustained effort following the quality, innovative and creative route applying the knowledge and wisdom of the promoters and dedicated effort of all associated with the company with specific focus on customer satisfaction and expectation on the backdrop of Company's vision statement with required synergy of all the input factors.

CORPORATE GOAL

The strategic decision makers of the company had set a "goal" in 2006 to make a big leap and double its export volume by another three years,which became a reality in FY2009-2010 as the company crossed Rs450crores of Export Turnover. The Company has also set a target to set up manufacturing facility in other business fields by 2012.

The company believes in the fact that "Growth must come from within". To ensure that organic growth, the Company has also set a goal to uplift the quality of performance of the individuals through training and exposures to different situations.

WORKING ENVIRONMENT

The registered corporate office of LGW Limited is situated in Narayanpur,Rajarhat-Gopalpur,Kolkata-700136,nearby to Netaji Subash Chandra Bose International Airport at Kolkata.

The office premise is surrounded by natural beauty and working environment is eco friendly. Adhering to universal standards, office of LGW Limited is fully equipped with latest technology of computers, air-conditioners and other necessary office equipments. This has largely contributed for a very congenial work environment.

WAREHOUSE

LGW being the 'Export Trading House' requires huge space for warehousing of the products and goods. In view of the requirement of space, the company has set up large warehousing facilities at Narayanpur, within its office compound. The Warehouse is designed with sufficient open space to support movement of goods for loading and unloading and is well connected by the road.

Having Company's own fully secured Warehouse measuring about 150,000 sq. ft. with average height of 30 ft. The Warehouse Complex also has fully walled up 10Bighas of open land to stock the goods & metal roads constructed within to accommodate about 100 trucks at a time. The Warehouse is self contained and its workers are fully trained for damage/waste free loading & unloading operations.

INFRASTRUCTURE AND TECHNOLOGY

The company is having its own in-house "Clearing and forwarding" division for taking care of the Customs Clearance functions in respect of all export & import consignments through land customs stations in West Bengal as per the permission granted in favour of the Company by the Customs Authority. Company has already implemented Oracle 11i E-Business suite ERP as it's business application software in the year 2007, through which the company shall be able to harness the maximum benefit in the Inventory Management, Planning and Control of any venture. Raw material costs can account for 70% of yarn manufacturing costs. Cotton purchasing is, therefore, the 'make or break' factor in yarn manufacturing. Thus, an accurate cotton classing plays a vital role while procurement of cotton. Cotton classing requires expertise and knowledge.LGW Limited has made a discreet identity as a Classer in the field of raw cotton export. The unique selling proposition (USP) of LGW Limited is grading of raw cotton in terms of the quality parameters, to have an ideal or perfect match with the buyers requirement both in terms of quality and value.To get the more precise and accurate measurement of the cotton quality parameters, LGW have set up the only standard worldwide recognized "THE FIBER CLASSIFICATION AND ANALYSIS SYSTEM" machine from Switzerland model USTER HVI 1000 M700 & this makes LGW as the only Export Trading House in India to install the cotton classing machine in it's premises.

FUNCTION

The Uster HVI 1000 measures the most important cotton fiber properties for cotton classing purposes (and high-throughput requirements for spinning mills.) These are Micronaire, fibre length, uniformity, strength, colour and trash, moisture content, short fiber index.

Measurements and Calculations:

Micronaire: Micronaire Reading.	Measured by relating airflow resistance to the specific surface of fibers.
Maturity: Maturity Ratio.	Calculated using a sophisticated algorithm based on several HVI measurements.
Length: Upper Half Mean Length, Uniformity Index, Short Fiber Index.	Measured optically in a tapered fiber beard which is automatically prepared, carded, and brushed.
Strength: Strength, Elongation.	Strength is measured physically by clamping a fiber bundle between 2 pairs of clamps at known distance. The second pair of clamps pulls away from the first pair at a constant speed until the fiber bundle breaks. The distance it travels, extending the fiber bundle before breakage, is reported as elongation.
Moisture: Moisture Content.	Moisture content of the cotton sample at the time of testing, using conductive moisture probe.
Color: Rd (Whiteness),+b (Yellowness), Color Grade.	Measured optically by different color filters, converted to USDA Upland or Pima Color Grades or regional customized color chart.
Trash: Particle Count, % Surface Area Covered by Trash, Trash Code.	Measured optically by utilizing a digital camera, and converted to USDA trash grades or customized regional trash standards.

LGW has now become the "Grader" cum "Merchant Exporter" of Raw Cotton.

MARKETING STATEGY & ADVERTISING

The demand of Indian Cotton is growing day by day in foreign market. India is the 2nd largest producer of raw cotton in the world. The future of the company is very bright and the Company will inevitably grow as the Merchant Exporter of Raw cotton. It directly acts as suppliers of Raw cotton to foreign buyers. The company has its own basic infrastructure in getting Raw cotton from different cotton producer in several states in India. The company makes lot of strategic planning & marketing with a view to increasing its business every year. The following marketing initiatives has been planned by the company for the increasing the turnover and attain Corporate Goal.